Deb Shops

Deb Shops is a leading retailer of junior and plus size clothing, footwear and accessories for women and teens. With over 300 stores across the United States Debshops was experiencing a challenge of expanding their online presence and staying ahead of the fast changing e-business world.



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DebShops was faced with an outdated ecommerce platform as well as underdeveloped digital branding. They needed a rapid conversion to the new platform while staying within budgetary boundaries. DebShops was also in the process of switching warehouses and order management systems that required seamless and uninterrupted transition. In addition, they were in need of multiple third party integrations that would enhance the online customer shopping experiences.


XCENT implemented and integrated the Demandware platform as a SaaS model. With that came a seamless integration into Mainstreet Order Management System. Other solutions provided by XCENT were:

  • Mobile implementation
  • SEO optimization
  • Analytics and Reporting
  • Affiliate and Marketing Optimization
  • SEM solution
  • Strategic Services

3rd Party integrations

  • Payflow Pro by Paypal
  • Avatax
  • Mainstreet
  • Ceridian gift cards
  • BloomReach SNAP
  • Paypal Express Checkout
  • OINK Checkout
  • 8th Bridge social integration
  • TurnTo Social
  • ListTrak
  • Demandware Dynamic images

From our client:

“XCENT has played an instrumental role in the success of providing us with a total e-commerce solution package for all our needs. Since the launch, web sales are up more than 1400% in less than 2 years. The company now has more flexibility when it comes to merchandising and marketing capabilities.”

-David Cost, VP Ecommerce & Digital Marketing


  • Re-Platform
  • Web Development
  • Quality Assurance
  • Strategic Consulting
  • Creative Services