BloomReach is a Big Data marketing applications provider that exposes high quality content in a well-structured manner, delivering a more relevant experience for consumers while profitably unlocking more opportunity across marketing channels
BloomReach is a Big Data marketing applications provider that exposes high quality content in a well-structured manner, delivering a more relevant experience for consumers while profitably unlocking more opportunity across marketing channels.
In February of 2014 BloomReach launched a new big data application - BloomReach SNAP (Search, Navigation and Personalization) is a data-driven application that gives merchants and marketers the data, tools and controls to create personalized experiences on every device.
BloomReach SNAP understands consumer behavior, web content, and a site's content and brings that data together to give each and every consumer a personalized experience that matches their behavior, taste and intent. When customers know that you understand them, they are happier, spend more, and return more often.
XCENT partnered up with BloomReach to deliver various functionalities for a mutual client Debshop.com and Debprom.com. The following logic was written on the Demandware platform using Bloomreach APIs that will allow:
Here is the media recap after the successful launch of Debshop.com/BloomReach SNAP joint venture:
A new tool personalizes sites based on customers' cross-channel activity
By Amy Dusto
BloomReach Personalizes Content In Real-Time
MediaPost (sent out through multiple channels and newsletters)
By Laurie Sullivan
New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers
Search Engine Watch (syndicated to ClickZ)
By Jessica Lee
Why machine learning is still getting the human touch in retail
By Derrick Harris
Highly Personal, Very Private BloomReach SNAP Delivers a Disruptive Big Data E-Commerce Tool
By Lydia Dishman
BloomReach says it can track your customers without tracking-tracking them
By John Koetsier