BloomReach

Technologies

BloomReach is a Big Data marketing applications provider that exposes high quality content in a well-structured manner, delivering a more relevant experience for consumers while profitably unlocking more opportunity across marketing channels.

In February of 2014 BloomReach launched a new big data application - BloomReach SNAP (Search, Navigation and Personalization) is a data-driven application that gives merchants and marketers the data, tools and controls to create personalized experiences on every device.

BloomReach SNAP understands consumer behavior, web content, and a site's content and brings that data together to give each and every consumer a personalized experience that matches their behavior, taste and intent. When customers know that you understand them, they are happier, spend more, and return more often.

XCENT partnered up with BloomReach to deliver various functionalities for a mutual client Debshop.com and Debprom.com. The following logic was written on the Demandware platform using Bloomreach APIs that will allow:

• Custom thematic pages that increase Organic Search results and increase the SCO Value for DebShops
• Personalized shopping recommendations
• Autosuggest and predictive search with custom catered search suggestions based on top 10 customer keyword searches
• Social trending based on “What’s Hot” and personalized “Just for You” aggregation of products

Here is the media recap after the successful launch of Debshop.com/BloomReach SNAP joint venture:

A new tool personalizes sites based on customers' cross-channel activity

Internet Retailer 

By Amy Dusto

BloomReach Personalizes Content In Real-Time

MediaPost (sent out through multiple channels and newsletters)

By Laurie Sullivan

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

Search Engine Watch (syndicated to ClickZ)

By Jessica Lee

Why machine learning is still getting the human touch in retail

GigaOM

By Derrick Harris

Highly Personal, Very Private BloomReach SNAP Delivers a Disruptive Big Data E-Commerce Tool

Forbes
By Lydia Dishman

BloomReach says it can track your customers without tracking-tracking them

VentureBeat

By John Koetsier