Deb Prom

Shop DebProm for junior and plus size prom dresses, prom shoes and prom accessories.



Prom 1
Prom 2


DebShops wanted to capitalize on one of their main specialties: Prom Dresses and prom related merchandise. They wanted to create a tailored online customer shopping experience that focused primarily on Prom.


XCENT implemented and integrated the Demandware platform as a SaaS model using an innovative Multi-Tab approach with a unified cart checkout for both sites. This allows customers to easily purchase products through the same checkout on both DebProm and DebShop sites, while separating financial reports based on a shopping path. This solution provides the ultimate experience for the shopper while allowing DebProm to take advantage of Organic search related to the Prom merchandise.

Other solutions provided by XCENT were:

  • Mobile implementation
  • SEO optimization
  • Analytics and Reporting
  • Affiliate and Marketing Optimization
  • SEM solution
  • Strategic Services

3rd Party integrations

  • Payflow Pro by Paypal
  • Avatax
  • Mainstreet
  • Ceridian gift cards
  • BloomReach SNAP
  • Paypal Express Checkout
  • OINK Checkout
  • 8th Bridge social integration
  • TurnTo Social
  • ListTrak
  • Demandware Dynamic images

From our Client:

“XCENT gave us unprecedented attention to this initiative and allowed us to launch this innovative approach in a very short time. The company now has more flexibility when it comes to merchandising and marketing capabilities.”

-David Cost, VP Ecommerce & Digital Marketing


  • Web Development
  • Quality Assurance
  • Strategic Consulting
  • Creative Services